Friday, January 27, 2012

What your car says about you

A 2009 Forbes article claims that the car you drive says a lot about who you are. Besides the obvious wealth-wheels relationship, your choice of vehicle supposedly reveals your character.

In the USA, for example, apparently 13% of Chevy owners don't use the Web, while only 3% of Honda owners are not tech-savvy. According to the San Diego-based study, Mini Coopers are a sign of sophistication, Toyotas of practicality and Bentleys of, well, nothing really- other than money.

Many people don't buy a car as a status symbol, but simply to get the best vroom for their buck. We all know that a car is a depreciating asset that will drain your wallet each time you fill it. 200 000km or six years down the line (the US average) you'll be ready for a new set of wheels (and won't expect to get too much for your old model).

Whatever it says about you, your car says you will spend on an item you know cannot provide lasting value.

Now, on a Jewish note, what do your Tefillin say about you? Do you own a worn-out, hand-me-down pair from your Zaida or do you wear the compact-but-shiny-new pair that seemed reasonable at "only" R2500. Perhaps you've taken the flashy "4x4" option, large and symmetrical, with top-class parchments inside.

An expensive pair can set you back up to R10 000. It will also require a maintenance plan (annual service at the sofer), but won't cost much more to run. You can expect to replace parts maybe once in twenty years. Other than that, if you're not negligent, your pair should last you a lifetime. Your car might get you to your office, the shops or even Cape Town, but your Tefillin will take you to Heaven and back daily. A good pair is a solid investment.

What, then, do your Tefillin say about you? Perhaps they say "time for an upgrade (or, at least a check-
up)." Maybe your Tefillin say "here's a man who appreciates real-lasting value" or "this man believes spiritual assets are important". Tefillin are a worthwhile investment that offers perks like good health and peace of mind, which outpace ABS, Park-Assist or run-flat tyres.

Next time you put yours on, plan to have your Tefillin assessed to ensure they are kosher. If they look undersized or are growing shabby, it's probably time to invest in a new model.


Gid Alter said...

Wonderful read Rov, guten shabbas

Rabbi S said...

Thank you :)